BRANDING
Design of the corporate identity of a consultant company named "Health Economic Solutions'' in Lima, Peru.
The company provides organizations in the public and private sector with information to improve their performance and policies, primarily through the use of applied economics, mathematical economics, economic impact analysis, and forecasting across a broad spectrum of issues. Economic consulting is applied in health care, such as in hospitals and clinics to maximize the opportunities of pharmaceutical products during a decision making process. Their expertise lies in developing product value evidence such as clinical efficacy, real-world data, patient quality of life reports, and opportunity cost of various treatment mixes, budget impact, and cost-effectiveness models. HES can provide provable evidence for payers and can help pharmaceutical companies to overcome the evolving market access challenges. This adds lot of value both to the industry and the patients, who ultimately experience better health outcomes.
THE COLORS
I mostly used the color blue that represents the health and economy.
The deep blue is indicating power and professionality.
The green is the color of health and cleaningness as well as the color of the pharmacies.
THE IDEA
The cross and the snake are two ancient greek symbols that are internationally associated with medicine and health care. Most of the pharmacies around the world have as a sign the cross. Therefore the cross is indicated within the combination of H and E in green color and the snake is hidden in the letter S marked with a small dot for eye.
Real case I designed during my volunteer work in Lima, Peru
(February-March 2017)
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